Trustify Marketing Manager, Brand & Product in Arlington, Virginia

At Trustify you will join a passionate and talented team of experts working tirelessly to make truth, trust, and safety accessible to every man, woman, and child on Earth via our network of intelligence analysts and licensed investigators. We do this mission and values-based work on both a pro bono basis as well as commercially in both the B2C and B2B markets. We also perform this work out of a deeply personal mission and calling inspired by our founders Jen Mellon and Danny Boice.

If having a core impact on a mission and values-based organization that is literally saving lives excites you then we would love to hear from you..

First, a little about our cutlure:

  • We are democratizing access to private investigation and intelligence services for every individual, family, household, business and non-profit in the World

  • We are woman co-founded and woman led.

  • Thousands of pro bono cases helping victims of human trafficking, domestic violence, unjust incarceration, abuse and more.

  • Our staff is more than 70% female

  • Read more about our new Crystal City office here.

We're looking for an experienced marketer to join our team to lead product positioning, demand generation and lead marketing. You will report to C-level product leadership and will manage a team of marketers while also producing high quality work. This is an ideal position for someone who enjoys creatively evangelizing social impact through storytelling and emotional connection.

Job Responsibilities

  • Refine, oversee, and execute an account based marketing strategy to support our growth goals, including customer acquisition, marketing operations, content, events, social media, company website and demand generation

  • Leverage analytics and insights to adjust marketing tactics to drive desirable outcomes fast

  • Create a process for telling success stories and highlighting the social impact work that we do

  • Align closely with product and sales teams to understand our clients needs, refine go-to-market strategies and create a communication and collateral that echoes the company brand for clients

  • Lead product marketing to ensure alignment on all new product feature announcements, launches, and sales/marketing collateral

  • Motivate, mentor, and develop a dynamic and passionate team

  • Lead the team in annual and quarterly planning, owning the budget, and reporting on performance, with a focus on ROI & revenue growth

Requirements

  • Proven experience in both B2C and B2B customer acquisition

  • Previous success in marketing a young brand

  • Demonstrable success in account-based marketing and demand generation

  • Thorough knowledge of web analytics (e.g. Google Analytics, WebTrends etc.)

  • Expert in viral mechanics and referrals

  • Expert in SEO and organic search

  • Expert with PPC and other paid tactics (e.g. Google Adwords, etc.)

  • Expert in content marketing and content magnets

  • Expert in landing page and conversion rate optimization tactics

  • Data-driven mindset and practitioner of the build -> measure -> learn -> repeat approach

  • Excellent leadership and organizing skills

  • Analytical and creative thinking

  • Exquisite communication and interpersonal skills

  • Passionate about learning new techniques and best practices

  • BSc/BA in business administration, marketing and communications or relevant field

Benefits

  • Diversity is critically important to us, hence why our staff composition is > 40% ethnic minority

  • Nursing mothers rooms in the office, liberal maternity/paternity leave, adoption stipend benefit

  • Competitive base salary & equity plan

  • Health, dental, & vision coverage

  • Casual work environment

  • Great location in Crystal City and Metro accessible

  • Commuter benefit stipend

  • Free gym access

  • 8 for 8 Community Service Policy

  • Relocation package available