Trustify Marketing Manager, Customer Acquisition (B2C) in Arlington, Virginia
At Trustify you will join a passionate and talented team of experts working tirelessly to make truth, trust, and safety accessible to every man, woman, and child on Earth via our network of intelligence analysts and licensed investigators. We do this mission and values-based work on both a pro bono basis as well as commercially in both the B2C and B2B markets. We also perform this work out of a deeply personal mission and calling inspired by our founders Jen Mellon and Danny Boice.
If having a core impact on a mission and values-based organization that is literally saving lives excites you then we would love to hear from you..
First, a little about our cutlure:
We are democratizing access to private investigation and intelligence services for every individual, family, household, business and non-profit in the World
We are woman co-founded and woman led.
Thousands of pro bono cases helping victims of human trafficking, domestic violence, unjust incarceration, abuse and more.
Our staff is more than 70% female
Read more about our new Crystal City office here.
We are looking for an experienced marketer to join our team to lead consumer customer acquisition for our web and mobile products. You will report to our C-level product executive and will have full autonomy to acquire consumer customers at scale while optimizing CAC. This is an ideal position for someone who enjoys taking a scientific / quant approach to customer acquisition and who loves to try out creative out-of-the-box growth tactics or hacks while also running the playbook of tried and true consumer customer acquisition techniques.
Own end-to-end campaign planning and execution across multiple digital channels to drive new consumer customer acquisition
Execute tried and true 2-sided marketplace consumer customer acquisition channels while constantly killing those that don't meet success criteria and doubling down on those that do
Constantly try new and creative growth tactics/hacks that may or may not have ever been done before
Fully own ad creative, copy, assets and landing pages so that you are fully empowered and unhindered to succeed in your job
Optimize conversion rates at all times
Run lots and lots of A/B tests
Manage your own pre-defined customer acquisition budget with full autonomy
Solely responsible for organic search rankings for any and all consumer search terms
Identify, engage or hire any and all resources needed to be successful
Identify, purchase, or subscribe to any and all tools, products and services needed to be successful
Report frequently to CEO and C-level product exec using actual data to compile unit economics and cohort analysis overall and by channel, campaign, tactic
Constantly sync with customer interfacing, sales, product, and B2B lead acquisition teams
Proven success in applicable consumer customer acquisition role
Ability to operate in a fully autonomous manner i.e. to be a "one woman" or "one man" show. Should be able to execute unencumbered by dependence on internal copywriters, designers, developers
Thorough knowledge of web analytics (e.g. Google Analytics, MixPanel, KISS, etc.)
Expert in viral mechanics and referrals
Expert in SEO and organic search
Expert with PPC and other paid tactics (e.g. Google Adwords, etc.)
Expert in content marketing and content magnets
Expert in landing page and conversion rate optimization tactics
Data-driven mindset and practitioner of the build -> measure -> learn -> repeat approach
Self-starter and able to to excel without a lot of structure and micromanagement
Analytical and creative thinking
Exquisite communication and interpersonal skills
Passionate about learning new techniques and best practices
BSc/BA in business administration, marketing and communications or relevant field
Diversity is critically important to us, hence why our staff composition is > 40% ethnic minority
Nursing mothers rooms in the office, liberal maternity/paternity leave, adoption stipend benefit
Competitive base salary & equity plan
Health, dental, & vision coverage
Casual work environment
Great location in Crystal City and Metro accessible
Commuter benefit stipend
Free gym access
8 for 8 Community Service Policy
Relocation package available