Trustify Marketing Manager, Customer Acquisition (B2C) in Arlington, Virginia

At Trustify you will join a passionate and talented team of experts working tirelessly to make truth, trust, and safety accessible to every man, woman, and child on Earth via our network of intelligence analysts and licensed investigators. We do this mission and values-based work on both a pro bono basis as well as commercially in both the B2C and B2B markets. We also perform this work out of a deeply personal mission and calling inspired by our founders Jen Mellon and Danny Boice.

If having a core impact on a mission and values-based organization that is literally saving lives excites you then we would love to hear from you..

First, a little about our cutlure:

  • We are democratizing access to private investigation and intelligence services for every individual, family, household, business and non-profit in the World

  • We are woman co-founded and woman led.

  • Thousands of pro bono cases helping victims of human trafficking, domestic violence, unjust incarceration, abuse and more.

  • Our staff is more than 70% female

  • Read more about our new Crystal City office here.

We are looking for an experienced marketer to join our team to lead consumer customer acquisition for our web and mobile products. You will report to our C-level product executive and will have full autonomy to acquire consumer customers at scale while optimizing CAC. This is an ideal position for someone who enjoys taking a scientific / quant approach to customer acquisition and who loves to try out creative out-of-the-box growth tactics or hacks while also running the playbook of tried and true consumer customer acquisition techniques.

Job Responsibilities

  • Own end-to-end campaign planning and execution across multiple digital channels to drive new consumer customer acquisition

  • Execute tried and true 2-sided marketplace consumer customer acquisition channels while constantly killing those that don't meet success criteria and doubling down on those that do

  • Constantly try new and creative growth tactics/hacks that may or may not have ever been done before

  • Fully own ad creative, copy, assets and landing pages so that you are fully empowered and unhindered to succeed in your job

  • Optimize conversion rates at all times

  • Run lots and lots of A/B tests

  • Manage your own pre-defined customer acquisition budget with full autonomy

  • Solely responsible for organic search rankings for any and all consumer search terms

  • Identify, engage or hire any and all resources needed to be successful

  • Identify, purchase, or subscribe to any and all tools, products and services needed to be successful

  • Report frequently to CEO and C-level product exec using actual data to compile unit economics and cohort analysis overall and by channel, campaign, tactic

  • Constantly sync with customer interfacing, sales, product, and B2B lead acquisition teams

Requirements

  • Proven success in applicable consumer customer acquisition role

  • Ability to operate in a fully autonomous manner i.e. to be a "one woman" or "one man" show. Should be able to execute unencumbered by dependence on internal copywriters, designers, developers

  • Thorough knowledge of web analytics (e.g. Google Analytics, MixPanel, KISS, etc.)

  • Expert in viral mechanics and referrals

  • Expert in SEO and organic search

  • Expert with PPC and other paid tactics (e.g. Google Adwords, etc.)

  • Expert in content marketing and content magnets

  • Expert in landing page and conversion rate optimization tactics

  • Data-driven mindset and practitioner of the build -> measure -> learn -> repeat approach

  • Self-starter and able to to excel without a lot of structure and micromanagement

  • Analytical and creative thinking

  • Exquisite communication and interpersonal skills

  • Passionate about learning new techniques and best practices

  • BSc/BA in business administration, marketing and communications or relevant field

Benefits

  • Diversity is critically important to us, hence why our staff composition is > 40% ethnic minority

  • Nursing mothers rooms in the office, liberal maternity/paternity leave, adoption stipend benefit

  • Competitive base salary & equity plan

  • Health, dental, & vision coverage

  • Casual work environment

  • Great location in Crystal City and Metro accessible

  • Commuter benefit stipend

  • Free gym access

  • 8 for 8 Community Service Policy

  • Relocation package available