Gartner Sr Manager, Marketing in Arlington, Virginia

Sr Manager, Marketing

Arlington, VARegular Full-time

Apply nowJob Description:

The Sr. Manager, Account Based Marketing (ABM) is responsible for developing and executing highly-targeted programs that generate new prospects and advance existing opportunities for Gartner’s Digital Markets. The Sr. Manager, ABM will liaise across Marketing, Client Success and Sales teams to develop 1:1, and 1: few tactics designed to penetrate targeted accounts and meet pipeline goals.

What you’ll be doing:

  • Execute actionable competitive market analysis

  • Identify and develop target ABM lists based on vendor prioritization, competitive market analysis, propensity to buy and white space analysis

  • Develop and implement target account strategy to support account-based selling program in new logos and accelerating existing opportunities with significant whitespace

  • Work with leadership to develop annual and quarterly marketing plans

  • Interface with sales to determine sales enablement needs, and work with fellow Vendor Marketing teammates to develop tools, training, and relevant content

  • Proactively engage with Business Development and Client Success teams to coordinate, communicate, and optimize the impact of marketing activities

  • Design & execute one-to-one, one-to-few, and broad-based marketing initiatives to meet pipeline requirements of varied account segments

  • Track lead flow to ensure the appropriate sales channels are following up on lead efforts in a timely manner

  • Deploy turnkey sales enablement on an account and industry basis using various channels including digital, events, and social media

  • Develop and maintain comprehensive account profiles and target personas; oversee a database of named contacts and account intelligence to align marketing and sales in defining the target audience required to achieve account goals

  • Work with sales to identify gaps in key personas and contact information within strategic accounts; develop data and insight strategy to add key personas and contacts within accounts

  • Identify opportunities to improve marketing effectiveness through better audience segmentation, marketing techniques, and processes

Job Requirements:


  • +5 years in a high-tech B2B demand generation, ABM, or field marketing role

  • Proven track record executing a holistic multi-touch, multi-channel marketing programs that include live events, webinars, digital and native advertising, email marketing, and social networking

  • Attention to detail, and the ability to establish policies and processes from scratch

  • Experience with targeting, segmentation and list acquisition to build prospect lists for demand gen campaigns

  • Proven track record of developing and simultaneously managing multiple marketing programs

  • Ability to thrive and adapt to change in a dynamic, rapidly-growing environment

  • Bachelor's degree

Even better if you have:

  • Experience building, launching and reporting on campaigns using Eloqua and SugarCRM

  • Experience marketing on-line commerce solutions, reviews based services, and/or Software as a Service

  • Familiarity with the monthly service based sales cycles and how to employ marketing communication strategies to nurture leads, drive adoption, and accelerate growth

Job ID00020652