BSI Group Sector Marketing Director – America’s in Herndon, Virginia
Align the marketing activities across the Americas Region, which includes the US, Canada, Mexico and Brazil in both the Management Systems and Professional Services businesses to address critical pain points in the Sectors (healthcare, food, built and others). Lead and oversee the planning, development and execution of the Americas sector marketing strategy and execution, communications, and market research traversing the America’s as well as company product lines.
Marketing strategy development and execution, including but not limited to:
One BSI – the full suite of products and services presented as a solution to key sectors
America’s go to market specific to strategic sectors
Branding and integrated multi-channel communication/messaging
Marketing metrics, communications, visibility and reporting
America’s marketing execution - integrating across marketing disciplines, streams, sectors and global to deliver against company objectives like: increased awareness, lead generation, increased share of wallet
Lead various Americas sector marketing initiatives across hospitals, medical device manufacturers, pharma and eventually food and/or built
Support/partner with new Business Development Directors across respective sectors/accounts
Partner and provide America’s input to Sector Marketing teams
Lead, redirect or alter major corporate initiatives on strategy and business models
Champion research/data to identify opportunities, inform priorities and investments for sector(s)
Provide transparent status, results, metrics that support the agreed upon objectives for internal sector clients
Partner with PR and social media programs to increase awareness and create inbound marketing channels for sectors
Develop segmentation to identify new/new opportunities and to increase share of wallet with existing customers within the sector
Competitive analysis/market intelligence
Ability to lead/influence/manage within a matrix structure
Sets high standards and inspires others; leads by example.
Highly self-motivated, able to move effortlessly from the strategic to the tactical. Willingness to roll up their sleeves.
Technically savvy – well versed in technology application and use to drive marketing and differentiate the brand
Flexible, with high energy level – must thrive on hard work, delighting in working on multiple tasks simultaneously, drawing them promptly to conclusion and moving on to new ones.
Implement change and delivering continuous improvement
Develop effective relationships, and therefore operate successfully at all levels, within and outside the organisation
Good executive level communication and presentation skills.
Intelligence, intellectual integrity and curiosity – self-confident, puts the needs of the business first; able to challenge and be challenged; needs to quickly absorb relevant information and use it to improve or change programs.
Business, Marketing, Communications BA/BS
10 to 15 years in B2B marketing leadership positions leading teams, agencies and/or launching products
History of increasing responsibilities with demonstrable results
B2B product marketing experience a plus
Experience partnering with sales teams
Our ambition is to be recognized and valued globally as a best-in-class company; a client-driven, efficiently-run, growing business. BSI has come a long way since being founded in 1901. Today, we're a global business services organization, respected world over for the development of standards; assessment of management systems; testing and certification of products and services; providing software solutions; and the delivery of training courses. We offer diverse career paths from auditing to sales, product development to finance, and from IT to marketing.
With around 4,000 employees working with over 80,000 clients in 172 countries it means that career opportunities are vast. BSI challenges mediocrity and complacency to help embed excellence into the way people and products work. That means showing businesses how to improve performance, reduce risk and achieve sustainable growth.
Our Vision: "To be the global business improvement partner of choice."
Our Mission: "To help organizations embed excellence", and states our shared purpose.
Our Values: "Integrity - Continual improvement - Inclusivity", guide us in the way we work and help us deliver our Vision and Mission.
What we offer:
BSI offers a competitive salary, group-sponsored health and dental, short-term and long-term disability, a company-matched 401k plan, company paid life insurance, 11 paid holidays and 4 weeks paid time off.
BSI is an Equal Opportunity Employer and we are committed to diversity.
External Company Name: British Standards Institution, The
External Company URL: www.bsigroup.com
Street: 12950 Worldgate Dr