Capital One Principal Associate, Digital Product Marketing in McLean, Virginia
McLean 1 (19050), United States of America, McLean, Virginia
At Capital One, we’re building a leading information-based technology company. Still founder-led by Chairman and Chief Executive Officer Richard Fairbank, Capital One is on a mission to help our customers succeed by bringing ingenuity, simplicity, and humanity to banking. We measure our efforts by the success our customers enjoy and the advocacy they exhibit. We are succeeding because they are succeeding.
Guided by our shared values, we thrive in an environment where collaboration and openness are valued. We believe that innovation is powered by perspective and that teamwork and respect for each other lead to superior results. We elevate each other and obsess about doing the right thing. Our associates serve with humility and a deep respect for their responsibility in helping our customers achieve their goals and realize their dreams. Together, we are on a quest to change banking for good.
Principal Associate, Digital Product Marketing
Capital One is seeking a passionate, whole brained marketer to join our Enterprise Digital Product Marketing team. Listed in the top 20 best places to work by Forbes, Capital One was the first bank to launch a skill at http://www.capitalone.com/alexa on Amazon Alexa and the first US bank to launch a natural language SMS chatbot, Eno at https://www.capitalone.com/applications/eno/ . You’ll be a key part of the team that brings these transformative products to the market.
You would be responsible for:
Lead thinking and analysis to help us better understand the competitive landscape
Analyze business results, marketplace trends and data-driven consumer insights to inform/advance positioning, product strategy, claims, branding and marketing strategy
Create and execute go-to-market strategies that deliver against product growth objectives
Partner with cross-functional stakeholders including product, design, PR, legal, social media and other channel leads
Develop and manage marketing learning agenda and testing roadmaps, including optimization efforts
Maintain weekly and monthly metric reports to measure KPIs
Influence internal decision makers and key stakeholders with formal recommendations and informal networking through excellent communication
Manage marketing campaigns from concept to launch which includes strategy development, business case, briefing marketing/creative/agency teams, managing the various projects required, communicating with stakeholders, and driving marketing best practices and new marketing trends into the work
What you will bring to the team:
A curious mindset and forward thinker, passionate about digital marketing
Experience launching and driving adoption for new digital products and services, owning and achieving KPIs
An understanding of the marketing funnel and how to optimize it at each stage
Solid communication skills with experience conveying ideas to end users, leadership and product teams alike
Confidence developing marketing strategies using both quantitative and qualitative insights
Detail-oriented, strong personal organization and project management abilities
You’re comfortable working in a fast-paced, agile and constantly evolving environment
Passion for identifying unique/new digital marketing channels to accelerate product growth
An ideal candidate will have experience in digital marketing and brand strategy efforts in large organizations, along with a proven ability to manage multiple projects simultaneously
Experience with a variety of marketing channels (eg: direct mail, digital channels, content marketing, social media, print, radio, television). SEO/SEM experience a plus
Bachelor’s Degree or military experience
At least 5 years of experience in product marketing for a digital or tech company
Bachelor’s Degree in marketing or advertising
7 years of experience in product marketing for a digital or tech company
1 year of experience with search engine marketing
At this time, Capital One will not sponsor a new applicant for employment authorization for this position.